THREE HAWAII-BASED BRANDS YOU NEED TO KNOW NOW

Hawaii’s beauty provides more than just pretty pictures and endless adventures. Not surprisingly, many designers look to the stunning landscape for inspiration. And while swimsuits and alohawear are common closet staples, refreshingly, select brands are offering elevated styles for the island life and beyond.

Below are three Hawaii-based brands that are at once elegant and effortless. Each are offering pieces that could easily be worn every day, but also appropriate for special occasions.

SUENO MADE

Kilauea, Kauai

Kauai-based Sueno Made is creating coveted tie-dyed silks for your body and home. Each item—whether slinky slip dress, luxe pillow case set, chic scarf or sleep mask—is lovingly hand-dyed on the Garden Isle. The result is one-of-a-kind style and sleep essentials perfect for paradise.

OLYMPIA ETAL

Kula, Maui

Feminine frocks and sleek yet simple separates make up Olympia Etal’s latest collections. Formerly Olympia Activewear, this reimagined Maui-based brand now focuses on effortless pieces with quality and sustainability at the forefront. Garments are at once high-end and effortless, meant to elevate your everyday attire.

KEPOLA DESIGN HOUSE

Kona, Hawaii Island

This Big Island-based fashion brand offers a collection of handmade, ethically-crafted garments. Kepola Design House focuses on superior natural fibers to create effortless pieces that are meant to be worn season after season. Kepola’s signature styles include a soft-washed linen jumpsuit inspired by resort wear of the 1930s, and a 1970s-inspired bralette that can be worn alone or layered. Each piece is cut and sewn to order, ensuring the utmost attention to detail and quality control.

featured photo courtesy Olympia Etal